The Genius of the ITV Scheduler

One wonders about the thought processes of some people. How about buying an American television series (presumably quite an expensive proposition) and then not showing one of the episodes?

The BBC reports that ITV are not showing episode two of Pushing Daisies during this run.

The reason is that there were eight weeks in the schedule (between the end of the previous incumbent and the start of Euro 2008 football championship coverage) and nine episodes of Pushing Daisies. Episode two could be dropped without spoiling the storyline according to an ITV spokesman. However, the story later has this to say:

“The broadcaster blamed the mix-up on the US writers’ strike, which meant only nine episodes of Pushing Daisies were made.”

Pushing Daisies was intended to have thirteen episodes (source: TV.com). Does this mean that if the full production of Pushing Daisies had been completed, ITV would have dropped four episodes?

In any case what stopped ITV showing two episodes back-to-back? For example, this Saturday, Pushing Daisies is followed by, get this, the first hour of American Pie II. Not American Pie II, just the first hour (the second hour is shown at 11:20pm after the news – I hate that). Surely they could have shown episodes two and three back-to-back, followed by the news, then the subsequent films shown without gigantic breaks in them.

Slimm Says

ITV doesn’t seem to care about the content of their channels (for proof, see I’m a Celebrity Get Me Out Here – no you’re not, get me out of here), just lowest common denominator viewers and advertising revenue, and don’t seem to realise that if they don’t care, ultimately the viewers won’t care.

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